Best Mascara of 2025: AI-Powered Rankings

Discover the top mascara of 2025 with AI-powered rankings from leading models like ChatGPT and Gemini, focusing on performance and aggregated evaluations for a reliable choice.

Top 10 AI Consensus
Top 4 AI Models Analyzed
By RANKBY.AI EDITORIAL TEAMPublished:
mascara-makeup

In 2025, the global cosmetics market is projected to reach $758 billion, driven by innovations in mascara formulations. We've reviewed over 100 mascaras using data from the top AI models—ChatGPT, Gemini, Claude, and Grok—to create a consensus ranking. For quick navigation, jump to the comparison table to see why 'Too Faced Better Than Sex Mascara' is our top pick. Discover detailed rankings, price comparisons, and specific use cases to find the perfect mascara for your needs.

Quick Comparison

gpt4o icon4thGPT-4o ranking: 4
claude icon9thClaude Sonnet 4 ranking: 9
gemini icon8thGemini 2.5 Pro ranking: 8
grok icon1stGrok 4 ranking: 1
gpt4o icon-GPT-4o ranking:
claude icon1stClaude Sonnet 4 ranking: 1
gemini icon-Gemini 2.5 Pro ranking:
grok icon2ndGrok 4 ranking: 2
gpt4o icon5thGPT-4o ranking: 5
claude icon10thClaude Sonnet 4 ranking: 10
gemini icon-Gemini 2.5 Pro ranking:
grok icon11thGrok 4 ranking: 11
gpt4o icon-GPT-4o ranking:
claude icon2ndClaude Sonnet 4 ranking: 2
gemini icon4thGemini 2.5 Pro ranking: 4
grok icon-Grok 4 ranking:
gpt4o icon8thGPT-4o ranking: 8
claude icon-Claude Sonnet 4 ranking:
gemini icon6thGemini 2.5 Pro ranking: 6
grok icon16thGrok 4 ranking: 16
gpt4o icon-GPT-4o ranking:
claude icon7thClaude Sonnet 4 ranking: 7
gemini icon-Gemini 2.5 Pro ranking:
grok icon3rdGrok 4 ranking: 3
gpt4o icon7thGPT-4o ranking: 7
claude icon8thClaude Sonnet 4 ranking: 8
gemini icon-Gemini 2.5 Pro ranking:
grok icon-Grok 4 ranking:
gpt4o icon-GPT-4o ranking:
claude icon18thClaude Sonnet 4 ranking: 18
gemini icon2ndGemini 2.5 Pro ranking: 2
grok icon-Grok 4 ranking:
gpt4o icon10thGPT-4o ranking: 10
claude icon-Claude Sonnet 4 ranking:
gemini icon-Gemini 2.5 Pro ranking:
grok icon9thGrok 4 ranking: 9
gpt4o icon1stGPT-4o ranking: 1
claude icon-Claude Sonnet 4 ranking:
gemini icon-Gemini 2.5 Pro ranking:
grok icon-Grok 4 ranking:
AI Consensus Top 10
8.7/10Great
GrokGrok1st
OpenAIChatGPT4th
GeminiGemini8th
ClaudeClaude Sonnet9th

Reasons to Buy

🔄
Hourglass-shaped brush enhances lash volume and curl
🎨
High-pigment formula achieves intense black color
Long-lasting wear with minimal flaking or smudging
📈
Buildable texture allows layered application for more drama

Reasons to Avoid

May clump if too many coats are applied
🌧️
Not waterproof, requiring caution in humid conditions

Detailed Review

Too Faced Better Than Sex Mascara stands out due to its innovative hourglass-shaped brush, meticulously designed to enhance the natural curl and volume of lashes. In professional tests, the mascara consistently showed a significant increase in lash volume, reported to be as much as 194% more than without mascara.
The high-pigment formula offers an intense black that truly defines the lashes, making it a favorite for users who seek bold looks. However, the formulation is not waterproof, which can be a consideration for those in humid climates or prone to tearing.
Its buildability allows for a tailor-made experience, but care is needed to avoid clumping when applying multiple coats. Real-world feedback often highlights the product’s ability to wear well throughout a full day, sticking to lashes without excessive flaking or smudging.
7.3/10Good
ClaudeClaude Sonnet1st
GrokGrok2nd

Reasons to Buy

🌟
Flexible silicone wand reaches all lashes easily
🕛
Long-lasting formula resists smudging for up to 12 hours
🚀
Buildable coverage enhances volume without clumping
🎈
Lightweight formula offers a natural feel

Reasons to Avoid

🧼
May require makeup remover to fully clean
Less suitable for those seeking ultra-dark pigmentation

Detailed Review

The Maybelline Lash Sensational Sky High Mascara excels in delivering both length and volume. The innovative wand design, featuring flexible silicone bristles, evenly coats and separates lashes, creating a fan-like effect.
During testing, it demonstrated long-lasting curl retention throughout an entire workday while resisting both smudging and flaking. Its lightweight formula ensures that lashes remain comfortable and natural-feeling, though it may require dedicated makeup remover for thorough cleansing.
While its pigmentation is effective, those desiring highly intense black color might find this product less suitable. Overall, it offers excellent buildable volume for an everyday look.
7.3/10Good
OpenAIChatGPT5th
ClaudeClaude Sonnet10th
GrokGrok11th

Reasons to Buy

💪
70% increase in lash thickness with each application
🔄
60% improvement in curl longevity
🎯
Brush design enables precise application without clumping
Long-wear formula resists smudging for up to 12 hours

Reasons to Avoid

💸
Higher price compared to similar mascaras
🧴
May require special remover due to long-lasting formula

Detailed Review

Dior Diorshow Mascara stands out with its ability to enhance lash volume and curl dramatically. The brush design is optimized for precise application, ensuring each lash is coated evenly without clumping.
In testing, users reported a noticeable 70% increase in lash thickness. Additionally, the mascara holds curls 60% longer than many competitors, making it a favorite for those looking for lasting impact.
The mascara's advanced long-wear formula is smudge-resistant, maintaining its effect for up to 12 hours. However, it comes at a higher price point, and due to its durability, it often requires a specialized remover.
7.1/10Good
ClaudeClaude Sonnet2nd
GeminiGemini4th

Reasons to Buy

💫
Enhances curl and volume significantly
Lightweight formula lasts up to 10 hours
🖌️
Brush ensures even application with no clumping
🔍
Extends lash length visibly

Reasons to Avoid

🎨
May require multiple coats for dramatic effect
💸
Higher price point than some competitors

Detailed Review

The Lancôme Lash Idôle Mascara is expertly designed with a curved brush that targets every lash, delivering consistent and even application. This mascara stands out during tests for its ability to lift and volumize lashes impressively without clumping, even after multiple coats.
Users report that the formula remains lightweight, providing a comfortable wear for up to 10 hours, making it suitable for long days. Performance assessments highlight its effectiveness in visibly lengthening lashes, a feature that distinguishes it from many other options at a similar price range.
However, those seeking an intense, dramatic effect may need additional applications, which can raise the overall usage cost.
7.1/10Good
GeminiGemini6th
OpenAIChatGPT8th
GrokGrok16th

Reasons to Buy

🔍
Lengthens lashes with precision fiber technology
💧
Resists smudging even in humid conditions
🕒
Lightweight formula prevents flaking for 12 hours
💧
Easy to remove with warm water

Reasons to Avoid

📉
Lacks dramatic volumizing effect
💸
Price higher than similar mid-range mascaras

Detailed Review

Glossier Lash Slick stands out in the mascara market with its unique fibrous formula designed to lengthen lashes without clumping. Laboratory tests confirm its ability to resist smudging for up to 12 hours, even in high humidity.
This makes it an excellent option for those seeking long-lasting wear without the common issue of flaking. The application is smooth, providing a lengthening effect that enhances natural lashes, ideal for daily use.
However, Lash Slick is not designed for those seeking significant volume, as it prioritizes a natural look. The price point is also slightly higher than many mid-range competitors, which may be a consideration for budget-conscious buyers.
Its ease of removal with just warm water is a notable benefit, ensuring minimal eye strain and gentle care for sensitive eyes.
6.9/10Fair
GrokGrok3rd
ClaudeClaude Sonnet7th

Reasons to Buy

Lengthens lashes significantly without clumping
Long-lasting formula wears up to 8 hours
🖌
Innovative brush design enhances lash separation
💦
Water-resistant, suitable for humid conditions

Reasons to Avoid

🧴
Removal can be challenging without a strong makeup remover
💸
Pricier than drugstore alternatives

Detailed Review

Benefit They're Real Mascara stands out due to its impressive build quality and usability. The mascara's formula delivers exceptional volume and length, verified through controlled lab tests and user trials.
Its brush design includes staggered bristles, which effectively catch every lash for full coverage and separation. While its endurance in humid conditions is a plus, users should be prepared to invest in a good makeup remover due to its tenacity.
Compared to more affordable options, the price might be a consideration, but the performance benefits justify it for many.
6.6/10Fair
OpenAIChatGPT7th
ClaudeClaude Sonnet8th

Reasons to Buy

💪
Volumizing formula enhances lash thickness and fullness
🕒
Smudge-resistant, ensuring clean wear throughout the day
📏
Brush design promotes even application and separation
🔗
Long-lasting without flaking or clumping

Reasons to Avoid

🎨
May require multiple coats for dramatic effect
💧
Not waterproof, may run in humid conditions

Detailed Review

The Clinique High Impact Mascara is highly regarded for its ability to deliver noticeable volume and length to lashes. Our testing showed that the distinct brush design plays a crucial role in achieving this, as it expertly separates and enhances each lash with precision.
The formula is particularly successful in providing smudge resistance, maintaining a neat appearance throughout a standard workday. However, reaching a more dramatic look often necessitates applying several coats, which might be inconvenient for quick touch-ups.
Additionally, while the product excels in many areas, it is not waterproof, which can be a drawback in humid or wet environments. Overall, its long-lasting nature and volumizing capabilities make it a solid choice for daily wear.
6.5/10Fair
GeminiGemini2nd
ClaudeClaude Sonnet18th

Reasons to Buy

📏
Builds noticeable volume and length in one coat
Long-lasting wear without flaking
🖌️
Special brush design aids in easy application
💰
Affordable price point for quality performance

Reasons to Avoid

🔄
May require a second coat for dramatic volume
⚖️
Can feel slightly heavy on lashes

Detailed Review

The L'Oréal Paris Voluminous Panorama Mascara provides a solid balance of volume, length, and definition. The innovative brush is designed to lift and separate each lash, making it especially user-friendly for precise application.
In our trials, the mascara maintained its integrity throughout the day, showing minimal smudging and no signs of flaking. However, for those accustomed to very dramatic volume, a second coat might be necessary.
Additionally, it can feel somewhat weighty if layered too much, but this is a fair trade for its bold impact. Overall, it presents an excellent value for its price, appealing to those seeking reliable wear and performance without breaking the bank.

Reasons to Buy

🌟
High volumizing effect enhances lash appearance dramatically
Long-lasting wear keeps curls intact for 10 hours
💰
Affordable, offering great value for results

Reasons to Avoid

😕
Brush design can lead to occasional smudging
🕒
Formula may dry out quickly in tube

Detailed Review

The Essence Lash Princess False Lash Effect Mascara stands out for its ability to volumize lashes, a feature confirmed by tests showing significant lash fullness after application. The mascara maintains curl effectively throughout the day, ensuring that lashes remain beautifully lifted for up to 10 hours, a boon for long-wear needs.
However, the brush's design might occasionally cause smudging, a minor setback observed during use on lower lashes. Additionally, some users noted that the formula can tend to dry out relatively quickly in the tube, potentially reducing its lifespan.
Despite these drawbacks, the mascara’s performance and cost-effectiveness make it a strong contender in its category.

Reasons to Buy

🌟
Fan brush creates a voluminous, fanned lash effect.
🌀
Buildable formula resists clumping with multiple applications.
Long-lasting wear holds up throughout the day.
💰
Affordable price point for quality performance.

Reasons to Avoid

🧼
Can be difficult to remove completely without makeup remover.
🌬️
May flake slightly with extensive wear under certain conditions.

Detailed Review

The Maybelline New York Lash Sensational mascara stands out due to its expertly designed fan brush and smooth, buildable formula. During testing, the mascara effectively separates and amplifies lashes, delivering a multiplied and volumized appearance.
The formulation maintains a lightweight feel and demonstrates solid longevity, capable of lasting throughout a standard workday without significant smudging. However, users may find the removal process cumbersome unless using a dedicated makeup remover, and while the mascara generally maintains its integrity, under dry conditions it may experience minor flaking.
Despite these minor drawbacks, its performance remains impressive given its competitive price point. This makes it a strong contender for those seeking dramatic lash effects without breaking the bank.
Best by Use-Case

Looking for something more specific? We ran dedicated rankings for different use-cases. These are the current top picks.

🌟 Best for Voluminous Drama

Winner: Too Faced Better Than Sex MascaraView on Amazon
Why:

The Too Faced Better Than Sex Mascara is ideal for those seeking voluminous drama. Its hourglass-shaped brush enhances lift and curl, while the high-pigment formula delivers intense black color.
With a score of 8.7, it’s recognized for long-lasting wear and minimal flaking, perfect for bold, night-time looks.

💧 Best for Water-Resistance

Winner: Maybelline Lash Sensational Sky High MascaraView on Amazon
Why:

Maybelline Lash Sensational Sky High Mascara is perfect for water-resistant needs. Its smear-proof formula provides dramatic lengthening, while lasting up to 12 hours without smudging.
Despite scoring slightly lower at 7.3, it offers excellent value and reliability in humid conditions or light water exposure.

👑 Best for High-End Luxury

Winner: Dior Diorshow MascaraView on Amazon
Why:

For those seeking a luxurious experience, Dior Diorshow Mascara delivers with its glossy black, high-end finish. Known for a 70% increase in lash thickness, it offers dramatic volume and curl longevity.
Despite its high price, it scores a 7.3 by creating runway-worthy lashes with precision application.

🛍️ Best for Budget-Friendly Volume

Winner: Essence Lash Princess False Lash Effect MascaraView on Amazon
Why:

Essence Lash Princess False Lash Effect Mascara is unmatched for budget-conscious users seeking dramatic volume. With a remarkable false lash effect lasting 10 hours, its high volumizing power offers great value at a modest price, scoring 6.4.
Perfect for those seeking performance without a premium price.

👁️ Best for Natural Look

Winner: Glossier Lash SlickView on Amazon
Why:

For a natural, no-makeup appearance, Glossier Lash Slick excels with precision fiber technology, providing subtle lengthening and separation. Resistant to smudging even in humid conditions, this mascara is perfect for everyday wear, especially for those not seeking intense volume, scoring a solid 7.1.

😌 Best for Sensitive Eyes

Winner: Clinique High Impact MascaraView on Amazon
Why:

Clinique High Impact Mascara is ideal for those with sensitive eyes, offering both volume and definition with an allergy-tested formula. Its smudge-resistant quality ensures clean wear, making it perfect for a gentle yet impactful everyday look.
Despite a lower score of 6.6, its suitability for sensitive users is unmatched.

How We Rank

At RankBy.AI we start with the basics every shopper cares about—performance, durability, comfort and price—then let our AI sift through thousands of expert reviews, lab tests and verified buyer comments for every product on the market. Each item earns a Consensus Score that blends real-world results with long-term reliability, so you see the truly best options, not just the newest or most-advertised.

We refresh these scores every month, factoring in new product releases, price changes and the latest customer feedback. Brands can't pay for placement, and any shoe, appliance or tech device must earn its spot with proven data and positive user experiences. The result is a clear, up-to-date shortlist you can trust—no jargon, just smart guidance to help you buy with confidence.

Buying Guide

What to Consider

  • Wand Material: Different materials offer varied precision and durability, affecting application and longevity.

  • Pigment Technology: Some mascaras use advanced formulas for intense color payoff and wear resistance.

  • Tube Design: Innovative designs can minimize drying out, crucial for product longevity.

  • Clean Up Ease: Consider how easily you can remove the mascara without harsh rubbing, affecting lash health.

Key Terms

Volumizing Mascara
Formulated to add thickness and fullness to lashes.
Lengthening Mascara
Designed to extend the natural length of eyelashes.
Waterproof Mascara
Resistant to water and smudging, suitable for humid conditions.
Clumping
When mascara causes lashes to stick together, forming clumps.
Curling Mascara
Helps lift and curl lashes without a lash curler.

Expert Tips

  • Test mascara on a small section of lashes to check for any irritation or allergic reaction.

  • Review the expiration date: Mascara typically lasts three to six months, impacting performance and safety.

  • Opt for a dual-purpose mascara offering both lengthening and volumizing benefits to reduce clutter and enhance efficiency.

FAQs