Best Mascara of 2025: AI-Powered Rankings
Discover the top mascara of 2025 with AI-powered rankings from leading models like ChatGPT and Gemini, focusing on performance and aggregated evaluations for a reliable choice.

In 2025, the global cosmetics market is projected to reach $758 billion, driven by innovations in mascara formulations. We've reviewed over 100 mascaras using data from the top AI models—ChatGPT, Gemini, Claude, and Grok—to create a consensus ranking. For quick navigation, jump to the comparison table to see why 'Too Faced Better Than Sex Mascara' is our top pick. Discover detailed rankings, price comparisons, and specific use cases to find the perfect mascara for your needs.
- 🥇 Best Overall : Too Faced Better Than Sex Mascara
- 🌟 Best for Voluminous Drama: Too Faced Better Than Sex Mascara
- 💧 Best for Water-Resistance: Maybelline Lash Sensational Sky High Mascara
- 👑 Best for High-End Luxury: Dior Diorshow Mascara
- 🛍️ Best for Budget-Friendly Volume: Essence Lash Princess False Lash Effect Mascara
- 👁️ Best for Natural Look: Glossier Lash Slick
- 😌 Best for Sensitive Eyes: Clinique High Impact Mascara
Quick Comparison
Reasons to Buy
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Detailed Review
The high-pigment formula offers an intense black that truly defines the lashes, making it a favorite for users who seek bold looks. However, the formulation is not waterproof, which can be a consideration for those in humid climates or prone to tearing.
Its buildability allows for a tailor-made experience, but care is needed to avoid clumping when applying multiple coats. Real-world feedback often highlights the product’s ability to wear well throughout a full day, sticking to lashes without excessive flaking or smudging.
Reasons to Buy
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Detailed Review
During testing, it demonstrated long-lasting curl retention throughout an entire workday while resisting both smudging and flaking. Its lightweight formula ensures that lashes remain comfortable and natural-feeling, though it may require dedicated makeup remover for thorough cleansing.
While its pigmentation is effective, those desiring highly intense black color might find this product less suitable. Overall, it offers excellent buildable volume for an everyday look.
Reasons to Buy
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Detailed Review
In testing, users reported a noticeable 70% increase in lash thickness. Additionally, the mascara holds curls 60% longer than many competitors, making it a favorite for those looking for lasting impact.
The mascara's advanced long-wear formula is smudge-resistant, maintaining its effect for up to 12 hours. However, it comes at a higher price point, and due to its durability, it often requires a specialized remover.
Reasons to Buy
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Detailed Review
Users report that the formula remains lightweight, providing a comfortable wear for up to 10 hours, making it suitable for long days. Performance assessments highlight its effectiveness in visibly lengthening lashes, a feature that distinguishes it from many other options at a similar price range.
However, those seeking an intense, dramatic effect may need additional applications, which can raise the overall usage cost.
Reasons to Buy
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Detailed Review
This makes it an excellent option for those seeking long-lasting wear without the common issue of flaking. The application is smooth, providing a lengthening effect that enhances natural lashes, ideal for daily use.
However, Lash Slick is not designed for those seeking significant volume, as it prioritizes a natural look. The price point is also slightly higher than many mid-range competitors, which may be a consideration for budget-conscious buyers.
Its ease of removal with just warm water is a notable benefit, ensuring minimal eye strain and gentle care for sensitive eyes.
Reasons to Buy
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Detailed Review
Its brush design includes staggered bristles, which effectively catch every lash for full coverage and separation. While its endurance in humid conditions is a plus, users should be prepared to invest in a good makeup remover due to its tenacity.
Compared to more affordable options, the price might be a consideration, but the performance benefits justify it for many.
Reasons to Buy
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Detailed Review
The formula is particularly successful in providing smudge resistance, maintaining a neat appearance throughout a standard workday. However, reaching a more dramatic look often necessitates applying several coats, which might be inconvenient for quick touch-ups.
Additionally, while the product excels in many areas, it is not waterproof, which can be a drawback in humid or wet environments. Overall, its long-lasting nature and volumizing capabilities make it a solid choice for daily wear.
Reasons to Buy
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Detailed Review
In our trials, the mascara maintained its integrity throughout the day, showing minimal smudging and no signs of flaking. However, for those accustomed to very dramatic volume, a second coat might be necessary.
Additionally, it can feel somewhat weighty if layered too much, but this is a fair trade for its bold impact. Overall, it presents an excellent value for its price, appealing to those seeking reliable wear and performance without breaking the bank.
Reasons to Buy
Reasons to Avoid
Detailed Review
However, the brush's design might occasionally cause smudging, a minor setback observed during use on lower lashes. Additionally, some users noted that the formula can tend to dry out relatively quickly in the tube, potentially reducing its lifespan.
Despite these drawbacks, the mascara’s performance and cost-effectiveness make it a strong contender in its category.
Reasons to Buy
Reasons to Avoid
Detailed Review
The formulation maintains a lightweight feel and demonstrates solid longevity, capable of lasting throughout a standard workday without significant smudging. However, users may find the removal process cumbersome unless using a dedicated makeup remover, and while the mascara generally maintains its integrity, under dry conditions it may experience minor flaking.
Despite these minor drawbacks, its performance remains impressive given its competitive price point. This makes it a strong contender for those seeking dramatic lash effects without breaking the bank.
Looking for something more specific? We ran dedicated rankings for different use-cases. These are the current top picks.
🌟 Best for Voluminous Drama
The Too Faced Better Than Sex Mascara is ideal for those seeking voluminous drama. Its hourglass-shaped brush enhances lift and curl, while the high-pigment formula delivers intense black color.
With a score of 8.7, it’s recognized for long-lasting wear and minimal flaking, perfect for bold, night-time looks.
💧 Best for Water-Resistance
Maybelline Lash Sensational Sky High Mascara is perfect for water-resistant needs. Its smear-proof formula provides dramatic lengthening, while lasting up to 12 hours without smudging.
Despite scoring slightly lower at 7.3, it offers excellent value and reliability in humid conditions or light water exposure.
👑 Best for High-End Luxury
For those seeking a luxurious experience, Dior Diorshow Mascara delivers with its glossy black, high-end finish. Known for a 70% increase in lash thickness, it offers dramatic volume and curl longevity.
Despite its high price, it scores a 7.3 by creating runway-worthy lashes with precision application.
🛍️ Best for Budget-Friendly Volume
Essence Lash Princess False Lash Effect Mascara is unmatched for budget-conscious users seeking dramatic volume. With a remarkable false lash effect lasting 10 hours, its high volumizing power offers great value at a modest price, scoring 6.4.
Perfect for those seeking performance without a premium price.
👁️ Best for Natural Look
For a natural, no-makeup appearance, Glossier Lash Slick excels with precision fiber technology, providing subtle lengthening and separation. Resistant to smudging even in humid conditions, this mascara is perfect for everyday wear, especially for those not seeking intense volume, scoring a solid 7.1.
😌 Best for Sensitive Eyes
Clinique High Impact Mascara is ideal for those with sensitive eyes, offering both volume and definition with an allergy-tested formula. Its smudge-resistant quality ensures clean wear, making it perfect for a gentle yet impactful everyday look.
Despite a lower score of 6.6, its suitability for sensitive users is unmatched.
At RankBy.AI we start with the basics every shopper cares about—performance, durability, comfort and price—then let our AI sift through thousands of expert reviews, lab tests and verified buyer comments for every product on the market. Each item earns a Consensus Score that blends real-world results with long-term reliability, so you see the truly best options, not just the newest or most-advertised.
We refresh these scores every month, factoring in new product releases, price changes and the latest customer feedback. Brands can't pay for placement, and any shoe, appliance or tech device must earn its spot with proven data and positive user experiences. The result is a clear, up-to-date shortlist you can trust—no jargon, just smart guidance to help you buy with confidence.
What to Consider
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Wand Material: Different materials offer varied precision and durability, affecting application and longevity.
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Pigment Technology: Some mascaras use advanced formulas for intense color payoff and wear resistance.
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Tube Design: Innovative designs can minimize drying out, crucial for product longevity.
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Clean Up Ease: Consider how easily you can remove the mascara without harsh rubbing, affecting lash health.
Key Terms
Expert Tips
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Test mascara on a small section of lashes to check for any irritation or allergic reaction.
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Review the expiration date: Mascara typically lasts three to six months, impacting performance and safety.
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Opt for a dual-purpose mascara offering both lengthening and volumizing benefits to reduce clutter and enhance efficiency.